MacroBites
MacroBites is a health-focused cookie brand inspired by nutritious, high-protein ingredients. The identity uses warm tones and hand-drawn illustrations to communicate a natural, feel-good product.
Type of work
Graphic design
Packaging design
Illustration
Brand application
Outcome
Through research, I identified a major issue with existing cookie packaging, as they use thin, non-resealable plastic that leads to breakage and poor product preservation. My solution was to redesign the packaging using a durable cylinder structure with a resealable magnetic clasp on the side. This improves the protection and provides a unique consumer experience.
The visual identity of the brand name and the illustrations was developed from the brand’s health-driven values and this also showcases the ingredients inside the product.
Brief
Identify an existing product category in the market and develop a more effective, innovative and meaningful consumer experience for the packaging, using design thinking methodologies.
