GLOSS GUIDE
Gloss Guide is a B2B2C strategic operating system for independent beauty stylists and the clients seeking their services. A scalable tech platform that empowers stylists and informs brands.
Type of work
Graphic design
Brand identity
Brand application
Research & Ideation
Web design
Outcome
This project involved developing a complete brand identity that reflects the platform’s modern and trustworthy positioning as a tech platform. I wanted to highlight that this service is more than just a booking platform, as they also offer AI- powered look matching, E-Commerce to shop stylist products and onboarding benefits for stylists.
The final design outcome includes a bold typographic word mark to show confidence within the brand, and refined visuals that balances luxury with approachability. The identity has been extended across applications such as the web design, social media, packaging, business cards, and posters, as this shows a cohesive, elevated brand experience equally enjoyable for clients, professionals and business partners.
Brief
To design a cohesive and memorable visual brand identity for Gloss Guide. It should embody the brand’s role as a seamless, scalable tech platform that curates the beauty marketplace.
