Lunch Box
Lunch Box is an illustrative, deli-inspired sandwich café brand created to offer a fresh, quick and nostalgic “lunch box” style meal option for all ages. The brand focuses on wholesome sandwiches, wraps, and salads presented in a playful, approachable way.
Type of work
Graphic design
Brand identity
Illustration
Research & Ideation
Brief
Design an illustration-led brand for a new nationwide restaurant chain offering quick, moderately priced cuisine, adaptable across all future franchises and suited for both dine-in and takeaway customers.
Outcome
The final branding for the cafe has a modern approach but is playful and energetic. I have created hand-drawn illustrations first developed in procreate and then finalised in adobe illustrator. These simple drawings bring a personality to the café, that make it wholesome and inviting. Through the blue and beige colour pallet, the brand identity communicates a fresh whole foods experience.
The visual metaphor in the logo reinforces the lunch-box concept across the packaging and services, adding a playful touch that makes the brand more distinctive and memorable.
